Beacons help brands target consumers on the show floor

Beacons help brands target consumers on the show floor   January 9, 2016 @ 12:01 am   Chicago Auto Show visitors take a selfie last year. Beacons can tell exhibitors how much time people spent at their displays. DETROIT — Visitors to this year’s Detroit auto show will get to play a 2016 version of “Pac-Man” — without the ghosts. …

A GUIDE TO BEACONS

A GUIDE TO BEACONS What is Beacon? What are Beacons?  The term iBeacon and Beacon are often used interchangeably. iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their …