PIZZA HUT TESTS BEACONS IN CHINA

ONE LARGE PIE WITH PEPPERONI AND BEACONS? PIZZA HUT TESTS BEACONS IN CHINA September 23, 2015 · by ibeaconinsider · Pizza Hut has rolled out beacons to all 1,471 locations in China, according to a report from Chain Store Age. Customers can receive coupons, WeChat movie tickets, and other special offers discounts by interacting with beacon technology on their mobile …

SITA ONAIR TAPPING BEACONS

SITA ONAIR TAPPING BEACONS TO DRIVE ONBOARD WI-FI USAGE October 2, 2015 · by ibeaconinsider · SITA OnAir, an airline communications and IT company, has unveiled a new inflight Wi-Fi app designed to work horizontally with different airline apps.  The company plans to engage users of its app with contextual mobile engagements at the gate, encouraging Wi-Fi usage onboard. Skift reports: As an …

WISCONSIN BADGERS TAP BEACONS FOR BETTER FAN UX

WISCONSIN BADGERS TAP BEACONS FOR BETTER FAN UX October 29, 2015 · by ibeaconinsider · The University of Wisconsin is the latest athletics program to deploy beacons in an effort to improve the fan experience. According to DM News: Wisconsin decided to leverage beacons when it updated its Badger Gameday app this summer, following the installation of Wi-Fi in its …

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INMARKET ROLLS OUT BEACON-BASED PREDICTIVE MARKETING PRODUCT “QUANTUM RECEPTIVITY”

INMARKET ROLLS OUT BEACON-BASED PREDICTIVE MARKETING PRODUCT “QUANTUM RECEPTIVITY” November 11, 2015 · by ibeaconinsider · Most beacon use cases to date have involved messaging people as the enter a store or venue. But beacon proximity company inMarket is taking things a step further. As TechCrunch reports: Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, …

SEPHORA IS TAKING IT SLOW AND LEARNING FROM BEACONS

SEPHORA IS TAKING IT SLOW AND LEARNING FROM BEACONS November 11, 2015 · by ibeaconinsider · Mobile proximity marketing is a marathon, not a sprint, and beauty retailer Sephora is taking its time with beacon technology. Mobile Marketer reports: Sephora is exploring a number of types of messages triggered by a beacon when customers with the Sephora app on their phones …

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BEACONS TO INFLUENCE $7.5 BILLION IN MILLENNIAL SPENDING THIS HOLIDAY SEASON

BEACONS TO INFLUENCE $7.5 BILLION IN MILLENNIAL SPENDING THIS HOLIDAY SEASON November 24, 2015 · by ibeaconinsider · Millennial spending power is growing rapidly in the U.S., and according to a new report, beacons are poised to influence those purchases. According to Mobile Marketer: With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels …

WAYFINDR DEPLOYS BEACONS IN LONDON TUBE TO HELP THE VISUALLY IMPAIRED

WAYFINDR DEPLOYS BEACONS IN LONDON TUBE TO HELP THE VISUALLY IMPAIRED December 8, 2015 · by ibeaconinsider · Wayfindr, a nonprofit that specializes in audio-based navigation for the visually impaired, has turned to beacons to help the commuters of London. The organization will deploy beacons at the Euston tube station and will test the program through January 2016. Wired has …

JUNIPER RESEARCH: BEACONS TO DELIVER 1.6BN COUPONS BY 2020

JUNIPER RESEARCH: BEACONS TO DELIVER 1.6BN COUPONS BY 2020 December 9, 2015 · by ibeaconinsider · Juniper Research, a mobile and digital tech consultancy, forecasts that beacons will deliver 1.6BN coupons by 2020. Mobile Marketer has the scoop: Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates…. The results point to how …

CTA INTEGRATES BEACONS INTO CES 2016 APP

Beacons, Beacons Everywhere December 29, 2015 Sean Parker, Director of Digital Media Marketing, Consumer Technology Association   There will be a lot to see at CES 2016. Plenty of new products and innovations on hand for attendees to look at and interact with. But there is one technology we hope you use but don’t actually see, beacons. For the uninitiated, …

RITE AID ROLLS OUT BEACONS TO ALL STORES

RITE AID ROLLS OUT BEACONS TO ALL STORES January 22, 2016 · by ibeaconinsider · According to ZDNet, drug chain Rite Aid has rolled out proximity beacons to all 4,500+ U.S. retail locations. This is the largest proximity rollout at retail to date. Beacon-level proximity data attempts to give brick-and-mortar retailers the personalization and retargeting capabilities used in e-commerce, similar …